• Session 1
  Open Cities: The New Imperative
• Session 2
  Going Digital: The 21st Century City’s Economic Edge
• Session 3
  The Next Edge: Cities as Urban Laboratories
• Session 4
  City Finance 2.0: Next Generation Urban Infrastructure
• Session 5
  Startup Cities: Deploying Clean Technology at Scale
• Session 6
  Future Cities: The New Century's Neighborhood
• Session 7
  Brand Cities: City Building as an Export

Thursday, February 2, 2012 at 11:15 am

Well-designed, connected, and diversified communities are vital to cities around the world. These attributes are particularly important in the booming cities of Asia and South America. How do cities such as Vancouver use the profile associated with their international brand, and a reputation for livability, to export development services and sustainable technologies to fast-growing international markets? This panel will explore the idea that cities can leverage their brands to both export services and attract human and financial capital.

• Bob Rennie, Owner and Founder, Rennie Marketing Systems

• Dr. Jaana Remes, Senior Fellow, McKinsey Global Institute

• Hsing Cheng, Deputy Executive Director, Center for Livable Cities, Government of Singapore

Chair: Kris Lichter, Director of Marketing, Smarter Cities, IBM